Accor, Booking.com, and the University of Surrey published a report based on research aimed at understanding and addressing traveler motivations when it comes to making more sustainable decisions during their stay. This initiative has been driven by an understanding that guests play a critical role in the efficacy and efficiency of sustainability initiatives. However, there can be a high level of skepticism among travelers when it comes to their role in those efforts. The research […]
The post Accor, Booking.com Report Finds Sustainable Traveler Motivations appeared first on LODGING Magazine.