TROY, Michigan—With an average daily rate (ADR) for a U.S. hotel room of $158.45 in May 2024—the second-highest month ever behind $159.01 in October 2023 —virtually every traveler in every hotel price bracket is paying more for a hotel room. According to the J.D. Power 2024 North America Hotel Guest Satisfaction Index (NAGSI) Study, travelers’ perceived value for those higher prices greatly depends on how well the hotel delivers on their expectations. This year, the […]
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